Privacy Policy – Bridge CRM
Bridge CRM (“Bridge”, “we”, “us”, or “our”) is an AI‑native customer relationship management platform that helps businesses manage leads, customers, conversations, and revenue operations. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our website, applications, and related services (collectively, the “Services”).
By accessing or using the Services, you agree to the practices described in this Privacy Policy, subject to applicable laws.
Information we collect
We may collect the following categories of information when you interact with Bridge CRM:
- Account and contact details: Name, business name, job title, email address, phone number, password, billing details, and similar identifiers.
- Business usage data: Information related to leads, contacts, deals, activities, tasks, notes, files, and communications stored or processed through Bridge CRM.
- Technical and device information: IP address, browser type, device type, operating system, app version, log data, and usage patterns such as pages viewed, features used, and time spent.
- Marketing and communication data: Your marketing preferences, form submissions, demo requests, support tickets, survey responses, and interactions with our emails and campaigns.
- Cookies and similar technologies: Data collected via cookies, pixels, tags, and SDKs to remember your preferences, improve performance, and measure campaigns.
You may choose not to provide certain information, but this may limit your ability to use some features of the Services.
How we use your information
Bridge CRM uses personal information only for specific, legitimate business purposes:
- To provide and maintain the Services, including creating and managing user accounts, configuring workspaces, and enabling CRM features such as lead capture, pipeline tracking, and reporting.
- To improve and develop our products, including training and refining AI‑powered and automation features, troubleshooting issues, and enhancing performance and security.
- To communicate with you, including onboarding guidance, product updates, security alerts, billing notifications, and customer support.
- For marketing and advertising, where permitted by law, including sending relevant content, offers, and product information, and measuring the effectiveness of our campaigns, including Google Ads.
- To comply with legal obligations, enforce our agreements, and protect the rights, property, and safety of our users, partners, and the public.
Legal bases for processing (where applicable)
Where privacy laws such as GDPR apply, Bridge CRM relies on the following legal bases to process personal information:
- Performance of a contract: To provide the Services and fulfill our obligations under our agreements with you or your organization.
- Legitimate interests: To operate, secure, and improve Bridge CRM, prevent abuse, and grow our business in a way that does not override your privacy rights.
- Consent: For certain marketing activities, non‑essential cookies, and where required by law. You can withdraw consent at any time using the options described below.
- Legal obligations: To meet regulatory, tax, accounting, and compliance requirements.
Cookies and tracking technologies
Bridge CRM uses cookies and similar technologies to provide, secure, and analyze the Services:
- Essential cookies: Required for login, session management, and core functionality.
- Preference cookies: Remember your settings such as language and interface preferences.
- Analytics cookies: Help us understand how users engage with our website and apps so we can improve features and performance.
- Advertising cookies: Used, where permitted, to deliver relevant ads on platforms such as Google Ads and to measure campaign performance.
You can manage cookies through your browser settings and, where implemented, through our cookie banner or preference center. Disabling certain cookies may affect site or app functionality.
How we share information
Bridge CRM does not sell your personal data. We may share information only in the following circumstances:
- Service providers and subprocessors: With trusted third‑party vendors that help us deliver the Services, such as hosting providers, analytics tools, payment processors, email and communication platforms, and customer support tools.
- Integrations and APIs: When you choose to connect Bridge CRM with third‑party services (for example, email, telephony, marketing, ERP, or productivity tools), information may be shared as needed to enable the integration.
- Business transfers: In connection with a merger, acquisition, financing, restructuring, or sale of all or part of our business, subject to appropriate confidentiality and data protection safeguards.
- Legal and security: Where required by law, regulation, legal process, or governmental request, or when necessary to protect our rights, property, safety, or the rights, property, and safety of others.
When we share data with third parties, we require them to process it only on our instructions and to implement appropriate security measures.
Data security
Bridge CRM uses technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, and destruction:
- Encrypted transmission using industry‑standard protocols where appropriate.
- Role‑based access controls and authentication mechanisms to limit access to authorized personnel.
- Segregation of environments, logging, and monitoring of system activity.
- Regular backups, vulnerability assessments, and security reviews.
No system can be guaranteed completely secure, but Bridge CRM works continuously to enhance security and reduce risk.
Data retention
Bridge CRM retains personal information only for as long as necessary to fulfill the purposes for which it was collected, including to provide the Services, meet legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the type of data and contractual requirements.
Where allowed by law and technically feasible, you may request earlier deletion of certain data as described in the “Your rights and choices” section.
International transfers
Bridge CRM may process and store information on servers located in different countries. When personal data is transferred across borders, we take steps to ensure an adequate level of protection, such as using standard contractual clauses or other lawful transfer mechanisms, where required by applicable law.
Your rights and choices
Depending on your location and applicable law (for example, GDPR or other data protection laws), you may have some or all of the following rights regarding your personal information:
- Access: Request a copy of the personal data we hold about you.
- Correction: Ask us to correct or update inaccurate or incomplete information.
- Deletion: Request deletion of your personal data, subject to legal or contractual limitations.
- Restriction: Ask us to limit the processing of your personal data in certain circumstances.
- Portability: Request a machine‑readable copy of certain information or ask us to transfer it to another controller, where technically feasible.
- Objection: Object to processing based on legitimate interests or to direct marketing.
- Withdrawal of consent: Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.
To exercise your rights, please contact us using the details in the “Contact us” section. We may need to verify your identity before responding to your request.
You can also:
- Unsubscribe from marketing emails by using the unsubscribe link in the message.
- Manage cookies via browser settings and available preference tools.
Use by businesses and end‑users
Bridge CRM is primarily provided to business customers (organizations) as a B2B SaaS platform. In many cases, Bridge CRM processes personal data on behalf of these customers as a data processor, while the customer remains the data controller responsible for its own privacy practices.
If you are an end‑user whose data is managed by a Bridge CRM customer, please direct any requests regarding access, deletion, or data correction to that organization. Bridge CRM will support our customers in responding to such requests where required by law and our agreements.
Children’s privacy
Bridge CRM is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that a child has provided personal data, we will take steps to delete it where required by law.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our Services, legal requirements, or privacy practices. When we make material changes, we will update the “Last updated” date and, where appropriate, provide additional notice through the Services or by email.
Contact us
If you have questions about this Privacy Policy or Bridge CRM’s data practices, or if you wish to exercise your rights, contact us at:
- Email: info@bridgesuite.ai
- Address: Bridge CRM, E‑138, First Floor, Sector 63, Noida, Uttar Pradesh – 201301, India